Saint Augustine’s University will maintain an official presence on Facebook to
support the University in accomplishing its mission and achieving it goals and
objectives. These guidelines are intended to guide and enable faculty, staff,
students and alumni who create and administer social networking pages on behalf
of Saint Augustine’s University. They do not pertain to, nor do they constrain,
scholarly, academic or pedagogical use of social media.
The goal of social networking sites is to foster a virtual Saint Augustine’s
University community for various audiences. Although these sites are outside
the direct control of the University, the University maintains an interest in how
it is portrayed by them. Saint Augustine’s University’s official Web site remains
the central communications vehicle for many of its audiences and should not be
neglected in favor of social networking. Rather, social networking should be used
to enhance communications with the University’s target audiences.
In the spirit of maintaining a positive environment to our site visitors, we reserve
the right to remove any comments or wall postings from official Universitysponsored
pages that are inappropriate, inflammatory or damaging to Saint Augustine’s University or any individual.
Many of the guidelines pertain specifically to Facebook, currently the most widely
used social networking tool, and one guideline in particular addresses the use of
Twitter. Ideally, these guidelines will be reviewed and updated annually.
To support and enable recruiting, retention, and alumni relations
For academic departments
For student groups
For alumni affinity groups such as reunion classes
• To share information, foster attendance, reconnect
Usage by student and alumni organizations and campus offices
Saint Augustine’s University recognizes that student organizations, alumni
organizations and campus offices may use various online media to communicate,
promote and inform others about their programs, services and activities. The
guidelines above, along with information about open and closed groups apply to
all Saint Augustine’s University affiliated online information. Groups choosing to
use online services need to be aware that they are using the University’s name and
that this can impact the image and reputation of specific individuals, the group,
and the University.
Photos posted on social networking should be done so with the utmost care.
Nothing posted online is private, and photos should be regarded as such. The
following guidelines should be used when posting photos:
For titles of Facebook pages, we recommend using “Saint Augustine’s University”
for the first three words, as appropriate, for consistency and best results in
searches, for example:
Employees must consult the Office of Marketing and Communications in advance
of their intention to use their St. Aug e-mail account on social networking sites or
pages on which they are representing the University in an official capacity (noninstructional).
Departmental social networking pages will have a minimum of two administrators
(site managers) assigned. If an administrator leaves the University, they will be
removed as a page administrator and another person assigned in their place.
Administrators for University social networking pages agree to check their pages
a minimum of twice a day during the normal workweek. It is recommended that
pages be checked three times a day, every day. Outdated or stale sites can reflect
poorly on the group and on the University as a whole.
In addition, subscribers to Facebook fan pages and similar social networking sites
are interested in receiving periodic updates - that’s what gives your site value to
them. While there are no hard and fast rules regarding how often content should be added or updated on such sites, administrators should be aware that the success
of any site depends on an ongoing commitment to making updates and engaging
with the user community. The Office of Marketing and Communications will
maintain a master list of the login information for all ancillary facebook
pages from the University.
The following types of content are prohibited from Saint Augustine’s University’s
social networking sites:
Employees are responsible for the content of social networking sites. Outside
parties can take legal action against faculty/staff for postings. Saint Augustine’s
University will not indemnify faculty/staff for anything they write on social
networking sites under a University e-mail account or a private one. Administrators
for St. Aug Facebook fan pages and other social networking media are responsible
for removing comments posted to their fan pages that are prohibited.
Official Saint Augustine’s University social networking pages must include the
Site administrator content
The comments and postings on this site are those of the site administrators and
don’t necessarily reflect Saint Augustine’s University opinions, strategies or policies.
User-generated Content and Disclaimer
Saint Augustine’s University accepts no responsibility or liability for any data,
text, software, music, sound, photographs, images, video, messages or any
other materials or content generated by users and publicly posted on this page.
Anyone who believes that this page includes inappropriate content should
report it to the Associate Vice President of Marketing and Communications
at St. Aug,
Disclaimer for content on linked sites
Saint Augustine’s University accepts no liability or responsibility whatsoever
for the contents of any target site linked from this page.
By posting content on this page, you represent, warrant and agree that
no content submitted, posted, transmitted, or shared by you will infringe
upon the rights of any third party, including but not limited to copyright,
trademark, privacy; or contain defamatory or discriminatory or otherwise
Saint Augustine’s University reserves the right to alter, delete or remove (without
notice) the content at its absolute discretion for any reason whatsoever.
The content on this page is subject to copyright laws. Unless you own the
rights in the content, you may not reproduce, adapt or communicate without
the written permission of the copyright owner nor use the content for
commercial purposes. One Website that provides content (including music
and images) that may be used in this way is www.creativecommons.org.
Confidential and Proprietary Information
If you have any question on what has been released to the public, speak with the
Office of Marketing and Communications. Do so before releasing information that
could potentially harm the University, our students, alumni, faculty and/or staff.
Groups vs. pages (Facebook only)
Pages, rather than groups, are the preferred method of creating a Facebook
presence. Pages have more flexibility, are easier to brand, and allow a greater
number of features, including showing up on Facebook homepage news feeds.
Pages were specifically designed for organizations, and should be used as such to
represent Saint Augustine’s University.
Open and closed groups
Saint Augustine’s University expects that students, faculty and staff understand
the difference between closed and open groups in social networking sites as they
post information online. Closed groups often require passwords or approval from
the “owner” or “manager” of the group to receive or post information. Open
groups often require membership with the social networking site, but do not
require membership or passwords to review information posted. In establishing
a group in the virtual world please be mindful of how the information posted
affects individual members of the University community as well as the University
reputation as a whole.
Twitter should include a bio, daily or nearly so updates, active links and an
appropriate image. Tweets should point back to other content.
For more guidance or feedback on creating and maintaining social
networking sites, please contact the Associate Vice President of
Marketing and Communications who will guide you to the appropriate
resource depending on your needs.
Saint Augustine’s University takes no position on your decision to start or maintain
a blog or participate in other social networking activities. However, it is the right
and duty of St. Aug to protect itself from unauthorized disclosure of information.
St. Aug’s social networking policy includes rules and guidelines for companyauthorized
social networking and personal social networking and applies to all
executive officers, board members, management and staff.
Blogging or other forms of social media or technology include but are not limited to
video or wiki postings, sites such as Facebook and Twitter, chat rooms, personal blogs
or other similar forms of online journals, diaries or personal newsletters not affiliated with Saint Augustine’s University.
Faculty and staff are cautioned that they should have no expectation of privacy while
using the Internet. Your postings can be reviewed by anyone, including St. Aug. Faculty and staff are cautioned that they should have no expectation of privacy while using company equipment or facilities for any purpose, including authorized blogging.
Saint Augustine’s University reserves the right to use content management tools to
monitor, review or block content on company blogs that violate University blogging
rules and guidelines.
Saint Augustine’s University requests and strongly urges faculty/staff to report any
violations or possible or perceived violations to supervisors, managers or the HR
department. Violations include discussions of Saint Augustine’s University, faculty,
staff, students and any discussion of proprietary information and any unlawful activity
related to blogging or social networking.
Discipline for Violations
Saint Augustine’s University investigates and responds to all reports of violations of
the social networking policy and other related policies. Violation of St. Aug’s social
networking policy will result in disciplinary action up to and including immediate
termination. Discipline or termination will be determined based on the nature and
factors of any blog or social networking post. Saint Augustine’s University reserves
the right to take legal action where necessary against faculty/staff who engage in
prohibited or unlawful conduct.
Faculty and staff are required to sign a written acknowledgement that they have
received, read, understood and agreed to comply with St. Aug’s social networking
policy and any other related policy.
Rules and Guidelines
The following rules and guidelines apply to social networking and blogging when
authorized by the St. Aug and done on company time. The rules and guidelines
apply to all employer-related blogs and social networking entries, including employer
subsidiaries or affiliates.
Only authorized faculty/staff can prepare and modify content for St. Aug’s blog
located on www.st-aug.edu and/or the social networking entries located on
Facebook, Twitter, YouTube, LinkedIn or other social networking sites identified
by the University. Content must be relevant, add value and meet at least one
of the specified goals or purposes developed by St. Aug. If uncertain about any
information, material or conversation, discuss the content with your manager.
All faculty/staff must identify themselves as faculty/staff of Saint Augustine’s
University when posting comments or responses on the employer’s blog or on the
social networking site.
Any copyrighted information where written reprint information has not been
obtained in advance cannot be posted on St. Aug’s blog.
Saint Augustine’s University expects all guest bloggers to abide by all rules and
guidelines of this policy. Company reserves the right to remove, without advance notice or permission, all guest bloggers’ content considered inaccurate or offensive.
Saint Augustine’s University also reserves the right to take legal action against
guests who engage in prohibited or unlawful conduct.
Saint Augustine’s University respects the right of faculty/staff to write blogs and
use social networking sites and does not want to discourage faculty/staff from selfpublishing
and self-expression. Employees are expected to follow the guidelines
and policies set forth to provide a clear line between you as the individual and you
as the faculty/staff.
Saint Augustine’s University respects the right of faculty/staff to use blogs and social
networking sites as a medium of self-expression and public conversation and does
not discriminate against faculty/staff that use these media for personal interests
and affiliations or other lawful purposes. Bloggers and commenters are personally
responsible for their commentary on blogs and social networking sites. Bloggers
and commenters can be held personally liable for commentary that is considered
defamatory, obscene, proprietary or libelous by any offended party, not just St.
Employees cannot use University-owned equipment, including computers, companylicensed
software or other electronic equipment, nor facilities or company time, to
conduct personal bogging or social networking activities.
Employees cannot use blogs or social networking sites to harass, threaten,
discriminate or disparage against faculty/staff, students or
If you choose to identify yourself as a Saint Augustine’s University faculty/staff,
please understand that some readers may view you as a spokesperson for St. Aug.
Because of this possibility, we ask that you state that your views expressed in your
blog or social networking area are your own and not those of St. Aug, nor of any
person or organization affiliated or doing business with St. Aug.
Employees cannot post on personal blogs or other sites the name, trademark or
logo of Saint Augustine’s University. Employees cannot post University-privileged
information, including copyrighted information or University-issued documents.
Employees cannot link from a personal blog or social networking site to St. Aug’s
If contacted by the media or press about their post that relates to Saint Augustine’s
University business, faculty/staff are required to speak with the Office of Marketing
and Communications before responding.
Purposes of University social networking sites:
For the University as a whole
• To push news, keep Saint Augustine’s University top of mind, stay
SAINT AUGUSTINE’S UNIVERSITY ON FACEBOOK AND TWITTER
Follow us on twitter (@SAU_News) and create a personal profile for yourself in
order to get the latest Saint Augustine’s University news and follow our “tweets”.
Go to http://tinyurl.com/saintaugustinesUniversity, become a fan on our Facebook
page and receive notifications when we update Saint Augustine’s University news.
For questions or more information, please call the Office of Institutional
Advancement and Development at 919.516.4190 or 919.516.4119.
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